Promotes Bur-Mil Rayon Fabrics (at great length).
Betty Furness who runs a fashion show
Storyline: (1912) Two little girls fantasize about their clothes and husbands. Wedding takes place. Girl is born. Headline: WOMEN'S SUFFRAGE WINS. Wife sews a dress for a dance. She starts crying: "I guess the style is alright, but the material it's so thin, dull, lifeless." Bob offers to buy her one of those imported Paris numbers. Wife longs for "fabrics of the future," as seen in magazine ads. Little girl missing most four front teeth. Mother telling story to little girl, story of the prince coming to take her away.
The woman is transported into the future where she sees a department store full clothing in rayon fabrics that she oohs and aahs over.
Much discussion of tests given to rayon; tensile strength color fastness, wear etc.
Early example of CBS live television broadcast (early 1940's), Betty Furness appears to host live fashion show. CBS announcers and cameras.
How to wash rayon. Models do various kinds of calisthenics which show their slips don't "ride up" on them. models lounge in lingerie
bridal kiss

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